Urban Decay Eyeshadow Primer Potion in Original Review


Just a couple months ago, I thought eyeshadow primers were completely unnecessary for me because my skin is more dry than oily. But once I received this in my Urban Decay Book of Shadows IV that all changed! I gave it a go one day and have been using it since. Definitely a favorite of mine. Regardless of your skin type you NEED an eyeshadow primer in your life! Primers give the shadows something to stick to as well as make them last longer and look more vibrant.

I used this primer when I went to a super hot concert one night and it did not fail me. I was sweating like a pig but my eyeshadow didn’t budge! It looked just as fresh at the end of the night as it did when I first applied it. And absolutely no creasing!


I love the packaging of this primer. I just squirt a bit out and apply it with my fingers. This stuff is great so I’m glad I get every little drop!


The primer has a thick, creamy off white texture that blends in beautifully and helps to even out your lids a bit. You don’t need a lot to see a difference either. Just one little dot really goes a long way.

This primer also comes in other color options and retails for $20 at Urban Decay and Sephora. It’s a tad pricey but you can frequently find it on sale online at Urban Decay or get it cheaper on Amazon. It’s totally worth it!

Here’s the concert look I created using it:



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